LED Wand

Communication in Public Spaces

In the new building of HAW Hamburg, an approx. 20 square metre LED wall is located in the entrance area and will be the main object of investigation in this study. The wall is mainly used as an information display and shows, for example, the latest news at the university. The wall is located at a height of around 4 metres and creates a plaza situation in the entrance area of the building. The special feature of the wall is that it has a main screen and several smaller screen tiles to the right of it. These are not all connected and create a puzzle pattern. We are investigating how content can be designed for this complex structure in such a semi-public setting. What content is suitable and how to curate it. In addition, the content should be as simple as possible and accessible to everyone. We are also experimenting with different interfaces to manipulate or exchange content easily. 


Research Approaches
  • Investigation of the differences in perception and reception of the various immersive media formats.
  • Investigation of the value and effectiveness of media in public space, especially in relation to content.
  • Testing new use cases in the field of collaboration and human computer interaction (HCI) in the media sector.
  • Development and testing of new technologies and strategies for cross-media content productions for VR, AR, MR media and immersive and individualised formats.
  • Clarification of all relevant legal issues in the transition from non-public to public space.

Interaktiver Content

Various interactive content formats were tested using a touch interface and the Touch Designer software.

Content Design and Storytelling

We explore questions such as how to deal with university-related content? How to develop a story for a news item on the Fink news platform or describe the labs or research results? How do you find the beginning and end of a 1 to 3 minute clip? In addition, templates are developed for various university-relevant topics: Important internal news, Fink, Mensa, labs, research and project results.

Content Curation

How to curate a semi-public LED wall. Which content fits. When does who get what space and what time. Who is responsible for it? How do you open up the system to allow content and experiments by students and staff? These are questions that we address in the programme design and curation for the LED wall.

Cross-Reality Approach

A virtual LED wall in the XRevent lobby is linked to the physical LED wall. The content is then streamed simultaneously to both screening formats. In this way, events in the XRevent platform, for example, could be broadcast live in the entrance hall of HAW-Hamburg.